Friendster's service are young adults in Europe, North America, and Asia aged about 21 to 30. However, even that cannot be accurately defined as there are also many other users within other regions and age groups. The largest group of users of Friendster in a region may not have the same characteristics as that from other regions, as evidenced in the larger membership of teenagers than young adults in South East Asia especially in countries like India, Singapore, Malaysia, the Philippines and Indonesia.

Friendster introduced an additional blog service through a cobranded partnership with Six Apart's Typepad service. In October 2005, Friendster also launched a partnership with Grouper Networks that enabled p2p file sharing through a cobranded downloadable client. Friendster has also introduced several features of its own, including photo albums and profile tracking. Profile tracking, launched in October 2005, has proven to be fairly controversial with Friendster users. Objections have included the opt-in nature of the feature, as well as the way it was communicated to the userbase.

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